A
Refit yards
Quotations, scope changes, project handovers, captains, owner communication, subcontractors, seasonal pressure: commercial clarity around technically complex work.
Your brand is premium.
Your growth engine should be too.
Commercial and operational clarity for premium yachting: refit yards, builders, brokers, charter companies and marinas.
We make enquiries, owner relationships and referrals move faster, through sharper workflows, automation and AI built around how yachting actually works.
Based in Mallorca, one of Europe's busiest yachting, refit and owner-service hubs.
02 · Who we work with
Solutions for the people who run premium yachting day to day.
In yachting, the commercial opportunity often starts long before the sale: a captain's question, an owner introduction, a broker referral, a service request, a yard visit, or a conversation at a boat show.
We build the follow-up system that makes sure those moments do not disappear into inboxes, notebooks, or individual memory.
See how we work in yachting →03 · Where revenue leaks
Where premium yachting businesses leak revenue.
"Order books full until 2028, margins stuck in 2022. Somewhere between enquiry, quote, follow-up, and delivery, the commercial system is losing value." How the problem usually gets described
01
Enquiries & follow-up
Serious enquiries, referrals and owner interest come in, but the follow-up depends on who saw the message, who remembers the context, and who had time that week.
02
Quotes, handovers & project visibility
In yards and service businesses the risk sits between enquiry, quotation, scope, handover and after-sales. The work is technical; the communication has to be just as precise.
03
Broker & dealer discipline
Brokers and dealers sell through trust, timing and relationships. Without shared pipeline visibility and clear follow-up rules, high-value opportunities disappear quietly.
04
Founder-held process
The founder or senior commercial lead still carries too much of it personally. That holds until growth, seasonality or complexity makes it fragile.
Yachting companies we've worked with
Where we've built and led commercial systems
Immosolar
04 · Engagements
Five ways to work with us.
A small set of fixed-shape engagements that nest inside one another. Most clients start with one. The next one tends to follow.
01
→
02
→
Snapshot
Two weeks · founder-funded entry
A fast read on where leakage is likely: enquiries, follow-up, quotations, dealer activity, owner communication, the CRM (the system that tracks every enquiry, quote and follow-up), and the AI workflows worth building first.
Commercial Audit
2-4 weeks · 8 working sessions · Roadmap deliverable
The full diagnostic, mapping from first enquiry through follow-up, quote, sale, project handover, after-sales and the repeat relationship. Ends with a practical roadmap.
03
→
04
→
05
→
90-Day Revenue Systems Sprint
90 days · install the systems the audit identified
Install what the audit found: CRM clean-up, pipeline structure, lead-response rhythm, broker and dealer follow-up, reporting, automations and AI-supported workflows.
Agent OS
Ongoing · the AI implementation layer that compounds
The workflow layer (assistants, automations, SOPs, reporting, team adoption) that makes AI part of how the business actually runs.
Fractional Growth Partner
Ongoing · senior commercial leadership, on the inside
A part-time senior commercial lead, embedded in your team. Leadership from inside the operating rhythm. We run it, support the team, and hand over to the right internal hire when ready.
05 · The framework
The TRIM framework: how our work fits together.
The TRIM framework (Tramuntana Revenue Improvement Method) doesn't start by adding tools. It starts by finding where the work leaks.
Phase 01
Diagnose
Map where revenue, time and owner attention leak: enquiry response, quote follow-up, broker and dealer activity, CRM usage, project handovers, reporting, AI opportunities.
Snapshot · Commercial Audit
Phase 02
Install
Build the workflows, CRM discipline, reporting, automations and AI-supported processes the team will actually use day to day.
90-Day Sprint
Phase 03
Operate
Stay close enough to make it hold: weekly rhythm, pipeline reviews, adoption support, commercial leadership.
Agent OS · Fractional
Who this fits
Different businesses. Same commercial pressure.
The pattern is usually the same: follow-up, visibility, and ownership depend too much on memory, inboxes, and individual initiative.
B
New-build builders
Long lead times, build slots, configuration, deposits, owner expectations, dealer coordination: protecting the brand experience from first enquiry to handover.
C
Brokers
High-trust relationships, qualified buyers, listings, owner mandates, charter and sales crossover, referrals, and the danger of opportunities living only in personal inboxes.
D
Dealers & dealer networks
Local market knowledge, after-sales, berth sourcing, captain and crew support, warranty coordination: consistent standards across territories.
E
Marinas
Occupancy, ancillary revenue, tenant relationships and seasonal demand: commercial discipline for premium operating businesses where the berth is only the beginning.
06 · AI in the business
AI where it removes friction, not where it creates theatre.
Most yachting companies don't need an AI strategy deck. They need less admin drag, faster response, cleaner handovers, better reporting, and workflows the team will actually use.
Where it earns its place: follow-up drafting after enquiries, calls, sea trials and boat shows · summarising owner, captain and broker communication · turning scattered notes into CRM updates · quote follow-up and project-status updates · pipeline visibility for founders · internal assistants for sales, after-sales and operations.
Stage 1
Just starting with AI
You know it matters but don't yet know where it belongs.
→ Start with the audit.
Stage 2
Testing it
The team uses ChatGPT but nothing structural has changed.
→ We turn experiments into workflows.
Stage 3
Running on it
AI already handles parts of the business. You want it deeper and more reliable.
→ We connect it to commercial rhythm, reporting, CRM and daily execution.
07 · About
Two senior operators. Close to yachting, strong in systems.
Jörg Stümke brings current relationships across the yachting market and decades of commercial leadership in long-cycle, high-trust businesses.
Sebastian Cramer brings the systems discipline: CRM structure, workflow design, AI implementation, automation, reporting, and scaling experience from AWS, Booking.com, and B2B software.
Tramuntana Scale Up stays small on purpose: founder-led work, named specialists when needed, no anonymous delivery layer.
Read more about the firm →
Co-founder
Jörg Stümke
Co-founder
Sebastian Cramer
08 · Talk
Start with the leak, not the tool.
Most premium yachting businesses already have demand, reputation and relationships. The question is where the system is losing clarity, speed or follow-through. We don't pitch. On the call we'll tell you whether this is something we can do, something you can do, or should go elsewhere for.
30 minutes with a founder.
Pick a slot. A real operator picks up. We listen first and tell you straight.